Proceeding of the International and National Conference on Business Administration and Accountancy 2018
เอกสารรวบรวมผลงานนำเสนอในงานประชุมวิชาการระดับนานาชาติและระดับชาติด้านบริหารธุรกิจและการบัญชี ประจำปี 2561

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Title Page

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TABLE OF CONTENTS

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A MESSAGE FROM THE DEAN

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ABOUT TRBS NET

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PROGRAM AT A GLANCE

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PRESENTATION SCHEDULE

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List of ABSTRACTS in English

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List of FULL PAPERS in English

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List of ABSTRACTS in Thai

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List of FULL PAPERS in Thai

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Peer Reviews, Chairs, Conference Team

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Coverback

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Title	Author	Code (Pages)
VALUE FOR MONEY OF PRIVATE FINANCE INITIATIVE - COMPARISON OF NEW BUILD AND REFURBISHED SCHOOLS IN SCOTLAND	Rizal Yaya	(22)
DETERMINANTS OF THE CAPITAL STRUCTURE EVIDENCE FROM THE PROPERTY AND REAL ESTATE COMPANIES LISTED IN INDONESIA STOCK EXCHANGE	Sparta SE.Ak.,ME.,CA, Salsya Defadjria	(23)
LIBOR MANIPULATION AND DETECTING INFORMED TRADING EVIDENCE FROM THE INTEREST RATE DERIVATIVES MARKET	Pongsutti Phuensane, Julian Williams	(24)
HERDING BEHAVIORS IN ASEAN STOCK MARKETS	Jian Yao, Nopphon Tangjitprom	(25)
PERSUADING WOMEN YOUNG ADULTS TO PERFORM DISEASE DETECTION BEHAVIOR USING MESSAGE FRAMING: A CASE FROM INDONESIA	Indah Fatmawati	(26)
CHANGE MANAGEMENT FOR STAKEHOLDERS IN MEASURES TO SUPPORT THE PRODUCTION OF MOTOR-DRIVEN VEHICLES IN THAILAND	Atichat Rotjanakorn	(27)
THE AGRI-WELL TOURISM	Chanthichaporn Panpipat, Thirachaya Chaikasem	(28)
DEVELOPING HALAL TOURISM MANAGEMENT IN KOTAGEDE YOGYAKARTA, INDONESIA	Endah Saptutyningsih, Lilies Setiartiti	(29)
SOCIALLY RESPONSIBLE DIVERSITY MANAGEMENT PRACTICES IN THE CONTEXT OF ORGANIZATIONAL INNOVATIONS FOR ACHIEVING CORPORATE SUSTAINABILITY	Desislava Serafimova	(30)
INFLUENTIAL FACTORS OF STUDENT’S INTENTIONS FOR BEING SOCIAL ENTREPRENEUR: THEORY OF PLANNED BEHAVIOR	Wisuwat Wannamakok	(31)
THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY (CSR), PROFITABILITY, LEVERAGE, COMPANY SIZE ON TAX AVOIDANCE AT CONSTRUCTION COMPANY LISTED ON IDX PERIOD 2012 - 2016	Vidiyanna Rizal Putri, Panca Dwi Saputra Salmun	(34)
PROBLEMS AND DEMANDS OF PRODUCTION AND DISTRIBUTION ON INVESTMENT IN RAISING THE EGG LAYING HENS AT SONGKHLA	Nichapat Boonyarat, Techinee Sudmart	(47)
EFFECTS OF WEBSITE QUALITY ON PURCHASE INTENTION THROUGH ENJOYMENT AND USEFULNESS	Chatpong Tangmanee, Puripan Theerasupaseth	(64)
A STUDY OF DEMOGRAPHIC VARIABLES RELATED TO SATISFACTION BEHAVIOR OF CUSTOMER IN USING RESERVATION ONLINETICKET BOOKING SERVICE IN AIRLINE INDUSTRY	Suparat Sintavara, Jutatip Srisawad, Kesara Sinsub, Ketmanee Mahiphan, Worapoj Sirichareechai	(79)
A STUDY OF ELECTRONIC WORD OF MOUTH (EWOM) ON TOURISM DESTINATION CHOICE: IN CONTEXT OF RELIGIOUS TOURISM MOTIVATION IN PATHUM THANI PROVINCE THAILAND	Worapoj Sirichareechai	(88)
THE IMPACT OF SALE PROMOTIONS (MONETARY AND NON-MONETARY) ON BRAND EQUITY: THE GENDER DIFFERENCES AND NOT SELF-FUNDED CONSUMER PERSPECTIVE	Pistawan Kahachote, Kriengsin Prasongsukarn	(100)
STRATEGIES FOR CRISIS COMMUNICATION AND CRISIS MANAGEMENT IN THE DIGITAL WORLD: THE CASE STUDIES OF FOOD CHAIN RESTAURANTS	Pat Phrommaluck, Patama Satawedin	(120)
PAID SEARCH AND DECISION-MAKING PROCESS ON BUYING ACCOMMODATIONS AND HOTELS OF PEOPLE LIVING IN BANGKOK	Ranchana Pochanakit, Patama Satawedin	(129)
DYNAMIC PRICING - SPECIFIC ONLINE AND OFFLINE APPLICATIONS	Evgeniya Tonkova	(138)
ANTECEDENTS AND OUTCOMES OF BRAND LOVE EMBEDDED IN ONLINE BRAND COMMUNITY	Kanyawee Pornsrimate, Pensri Jaroenwanit	(147)

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